Shift in High Gear! It’s September Already!
Does your business feel like a car left parked in neutral with the engine running but going nowhere?
You’re sitting there in driver’s seat, but with no real sense of direction, the road ahead seems daunting.
Navigating your way out of pandemic paralysis can be challenging. Everything has changed and is still evolving. In fact, 2020 requires countless detours.
You’ve waited long enough for ‘normal’ to resume and then the ‘new normal’ to emerge. It’s just not happening. Instead of staying parked in the ‘stress lot’, why not change your response to the stress. It’s September already! It’s time to get going, shift gears and put your foot on the gas!
Your pre-pandemic plans now require reassessment.
Here are five easy ways to navigate a new route in the ‘New World:
Step 1: Switch Gears!
Move your mindset from referring to what was. Define what your new route is going to look like.
Momentum gets initiated in your mind.
Don’t give up on your 2020 goals. Start to rethink how you can still achieve them.
There is infinite potentiality and with that comes, endless possibilities!
Step 2: Define The Problem You Solve!
Is your business still targeting the same customer needs? Can your offer be positioned as a priority to the same audience? Knowing who can best benefit from what you have on offer (product or service) allows you to communicate directly to the ‘high values’ of your ideal customer! If the problem you solve is important to them, they will pay to have it resolved or pursue the pleasure it presents.
Step 3: The Secret of the One in the Many
The secret to identifying your ideal customer is to select that ONE! That’s right, not everyone who your brand can help, just that one it can serve best. Go into detail as you profile this individual, give he/she a name even. It’s about going beyond the standard demographics. Get to the psychographics. When your ideal customer recognizes that ‘hey you could be living in my mind’, then you have their attention and their interest. Dig deeper! Uncover their deepest desires or biggest pains!
Step 4: Create a Compelling Offer
Delight your ideal customer by understanding them completely and over-delivering on their needs and expectations. Make the interaction between you and them an ‘experience’ worth repeating, sharing or referring.
Step 5: Sales & Marketing
There’s an old adage that says, ‘if you want to learn how to fish, go where the fish are’. The same goes for your target market. You have to show up where they congregate. You already know that now, more than ever, that place is online and via a smartphone.
Identify the space they occupy and begin to create valuable conversations that resonate with who they are, what pain they want to be solved or what pleasure they are seeking.
Make your conversations authentic in tone and text. Show them that you understand where they are and what they want. Then deliver your solution.
Build your business by showing up to the right people, in the right places with the right solutions!
This new navigation allows a more pointed perspective of the road ahead. Consider your GPS reset. With a little momentum, in no time at all, your business will begin to accelerate once again.
Consider where you are now, you can leave your engine running and eventually run out of gas, or you can shift into high gear!