Why am I not getting noticed online? What am I doing wrong?
You built it! – The website, the LinkedIn profile, the Facebook page and the Instagram account. You’ve been posting ‘fairly’ often and still you’re not getting anything more than a few random likes and maybe a sprinkling of comments from friends and family.
What are you doing wrong?
The philosophy of ‘build it and they will come’, is long gone. The famous phrase coined from the movie ‘Field of Dreams’, doesn’t materialize anything more than false hope and frustration.
It's time for a new perspective!
What is your end game? Is it to get noticed, to score more sales or to build a brand with a product/service that meets the needs of precisely who you created it for?
If you’ve answered the questions above, now it’s time to work backwards.
Let’s start at the beginning!
What problem do you solve?
Who are you solving it for?
Where can you find them?
How would you strike up a conversation?
The online world is pretty much like the offline one. If you are in a room with a stranger, what makes them start talking to you? Do you start up a conversation and immediately tell them where you work, what you sell and where they can go to find your business? Hopefully not!
Usually, you find some common ground to initiate the conversation and begin to ask questions so that you can learn more about what that person is thinking and feeling? The more attractive the person becomes, the more time you want to spend with them. Before you know it, if you achieve a genuine connection, a friendship is made, or a relationship begins to build.
These same rules of engagement apply to social media. The key is to be social. Take the time to identify your ideal customer. Once you’re confident about the problem you can solve for them, lean in! Begin a conversation by determining how they may be feeling right now!
What gets someone to stop scrolling and notice you, is your ability to connect to their emotions or high values authentically.
Getting noticed is not a onetime trick. It’s the way you show up consistently. Each encounter should bring your audience closer to you as you share a mutual understanding of where they are now and where they really want to be.
Like all relationships, it takes time to build trust. People buy from those they trust; they don’t just notice them!
Show up and serve intentionally! Solve something meaningful for someone who you know is waiting to stop on you!